Le Labo, the renowned fragrance brand, has opened its much-anticipated James Street Lab in Fortitude Valley, Brisbane. This exciting new destination promises a unique and immersive fragrance experience, complete with a Perfume Lab for personalised scents. Step inside and let the scent of passion and creativity change the way you think about fragrance forever.

Before Le Labo's James Street location opened its doors, the only way to get your hands on their fragrances was through MECCA outlets or online, unless you were willing to trek to their Melbourne or Sydney stores. But now, you don’t have to! At the heart of the store, you'll find the renowned Le Labo Perfume Lab, staffed by skilled fragrance experts known as 'Souls.' These experts will guide visitors through a custom fragrance journey, including one-on-one consultations known as a fresh blend experience. Where guests have the opportunity to personalise their own fragrances by selecting from an array of premium ingredients, ensuring a truly unique scent that embodies their individuality.

This means you can handpick your fragrance and right before your eyes the skilled perfumers at Le Labo will blend and bottle it for you on the spot, including a custom label message. Be creative and add emojis! On top of that, when you’ve finally finished with your fragrance, you can come back to the store with your empty bottle, and have it filled up, plus a discount off the price! That’s not all, everything in Le Labo is 100% vegan. Perfumes, candles, shampoos, beard oil – it's all animal and cruelty-free.

And there's an extra treat for fragrance aficionados this September. Le Labo is releasing its City Exclusive collection, a heartfelt tribute to beloved cities across the globe. Ordinarily, these fragrances are solely available in the city labs they are associated with, with no exceptions. However, once a year, and only for a single month, they break the rules, allowing you to fall in love with them. Take, for instance, the new Myrrhe 55, representing Shanghai. Myrrh, once more valuable than gold and recognized in Chinese traditional medicine as a "blood mover," takes center stage in MYRRHE 55, Shanghai's City Exclusive fragrance. It boasts an intriguing blend of incense-like myrrh with a strong licorice undertone, complemented by jasmine and patchouli, all anchored by oud, ambergris, and, of course, musk (yes, all notes are vegan). MYRRHE 55 exudes understated elegance, seamlessly fusing contemporary creativity with timeless classicism. It's a Chypre, embodying both darkness and electricity, tradition and innovation – just like Shanghai.

So make your way to Le Labo's James Street Lab as it invites you to immerse yourself in a world of scents, where personalisation, artistry, and exemplary service converge to redefine the luxury fragrance experience. Don't miss out on this aromatic adventure and create your signature scent or find that perfect gift.

Where: 16/65 James St, Fortitude Valley.

More Info here