May 11

May 11 Rebel's first experience concept store opens in Brisbane's Chermside

rebel, Australia’s leading retailer of sporting equipment, clothing, and footwear, has launched its first new rebel experience concept store in Queensland, at rebel Chermside.

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The award winning concept store showcases an elevated in-store experience to inspire customers, offering the latest in global sporting looks and state-of-the-art technology, as well as incorporating interactive zones. The store has ‘the Home of Basketball’ where customers can shoot hoops against the backdrop of street art murals painted by local street artist James Small.

rebel Chermside also features an ‘Energy Zone’ that will bring to life the latest product each month including a ‘Running Zone’ where customers can test out their shoes on the treadmill with the help of rebel footwear experts, to ensure they are the right fit and style. There is a focus on ‘her’ with women’s apparel taking centre stage at the store, which include ranges from smaller Australian brands such as Nimble and L’urv alongside global favourites, and ongoing collaborations with Australian influencers such as Adidas x Steph Claire Smith.

rebel Chermside’s new concept store has a focus on localised and global brand partnerships to showcase the latest products, including exclusive athleisure and performance clothing and equipment that are not available elsewhere in the rebel store network. Inclusive of all sporting activities, abilities, and ages rebel Chermside carries at-home gym equipment, tech, clothing and footwear for running, fitness and training, football, basketball and children’s sports, as well as cricket, tennis, netball, swimming and yoga.

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rebel Chermside pioneer’s digital innovation for a premium shopping experience, inspiring customers at every available touch point throughout the store. The layout is easy to navigate, with well thought-out sporting zones and clever placement of animated screens, captivating visuals and dynamic displays which compliment and showcase the in-store brands and products and bring the shopping experience to life.

rebel Chermside officially opened it’s doors to the public on Thursday, 6 May with a ribbon-cutting ceremony to mark the occasion, DJs, NRLW and NRL Broncos players in attendance, as well as Libby Tricket MCing the event. rebel Chermside focuses on the sporting spirit of Australia, encompassing an entirely new retail experience driven by inclusivity and innovation.